Lume Maid Service
Professional cleaning service site built to rank and convert.
Overview
The Challenge
Lumé came to us with a clear vision: a premium home cleaning brand for Dallas–Fort Worth’s most discerning homeowners — one that felt nothing like the discount-coupon competitors flooding the local market. The challenge was building a digital presence worthy of a luxury service brand, from the ground up.
Brand Identity
We started with the brand identity, developing the Lumé name, a refined typographic logo pairing Cormorant Garamond with Outfit, and a palette of deep forest greens, warm ivory, and copper — colors that communicate calm, trust, and quiet quality. Every design decision was made to feel intentional and elevated.
Website
The website was built as a fully custom single-page experience with scroll-triggered animations, a full-viewport hero with a live booking card, a service breakdown, and a gallery section that reinforces the premium feel of the homes Lumé cleans. The site loads fast, looks immaculate on every device, and is built to convert.
SEO Strategy
Every page was optimized from day one — semantic structure, schema markup, city-specific content targeting Allen, Frisco, Plano, McKinney, and surrounding DFW communities — positioning Lumé to rank for high-intent searches like “luxury home cleaning Dallas” and “recurring maid service Frisco TX.”
What We Did
Services delivered
on this project.
Branding
We developed the Lumé brand from scratch — name, typographic logo, color palette, and brand voice. The identity draws on luxury hospitality cues: deep greens, warm copper, and refined serif typography that signals premium quality in a commoditized industry.
Graphic Design
Every visual element — from the hero layout to the service card styling — was custom designed to reinforce a cohesive, high-end aesthetic. No templates, no stock UI kits. The design system was built specifically for Lumé and reflects the quality of the service they deliver.
Web Design
We designed a full-viewport, scroll-driven single-page website that guides visitors from awareness to booking without friction. The layout features a live booking card in the hero, an animated gallery, trust signals, and a service area section — all designed to convert premium homeowners.
Development
The site was hand-coded in pure HTML and CSS — no WordPress overhead, no page builder bloat. Scroll-reveal animations, a sticky nav with state transitions, a responsive mobile menu, and a fully animated gallery were all built from scratch for maximum performance and visual polish.
SEO
The site was structured for search from the first line of code. We implemented semantic HTML5, proper heading hierarchy, local business schema, and city-specific content targeting Allen, Frisco, Plano, McKinney, and 12 other DFW communities to capture high-intent local search traffic.
Digital Marketing
Beyond the site, we built out Lumé's digital footprint — Google Business Profile optimization, review strategy, and a content framework targeting homeowners searching for recurring cleaning services across the DFW metroplex.