40 Jobs a Day.
And Your Website.

I run a plumbing company that does 40 jobs a day. I also build websites. That's not a gimmick — it's the whole point. DallasWebPro builds websites and runs SEO for local businesses across Dallas–Fort Worth, and every strategy I recommend is one I've already tested on my own company.

The Short Version

My name is Jerry Schrader. I used to be a journeyman plumber serving the Ft Worth Metroplex, then became a web developer and gained over 20 years of experience building custom websites, and marketing for high end clients in the legal and home services field. I'm now the owner of Dallas Web Pro, and AugerPros Plumbing and Drain in Allen, Texas — a plumbing company with around 30 employees handling both commercial and residential repair across the DFW Metroplex. We run roughly 40 service calls a day. We run that company on ServiceTitan alongside a custom software suite I built for the trades myself — so when I talk about technology for service businesses, I'm talking about systems I operate every single day.

Most web agencies have to guess what works for a local service business. I don't. When I tell a client that a certain page structure brings in calls, or that a certain schema setup gets you surfaced in Google and AI search results, it's because I built it for AugerPros first and watched the phone ring.

How I Got Here

I've been writing code since before "web designer" was a job title most people recognized.I have over two decades across PHP, WordPress, JavaScript, and modern frameworks like React and Next.js. I founded DallasWebPro in 2018 out of a simple realization: the businesses that needed good web work the most; plumbers, contractors, home service companies, local shops; were the ones being sold cookie-cutter templates and vague SEO retainers by agencies that had never run a business like theirs.

So I built the agency I wished existed when I was on the other side of the table: custom development, straight answers, and marketing strategy backed by a real operating business instead of a slide deck.

20+ Years building custom websites
2018 DallasWebPro founded
~30 AugerPros employees
~40 Service calls a day
  • The Start

    Licensed Plumber

    Before I ever wrote a line of code, I worked in the field as a licensed plumber.

  • Web Developer

    Early Dev Career

    Two decades writing code — PHP, WordPress, JavaScript, and modern frameworks.

  • AugerPros

    Built a Plumbing Co.

    Founded and scaled a DFW plumbing company to ~30 employees and ~40 calls a day.

  • 2018

    DallasWebPro Founded

    Built the agency I wished existed for local service businesses.

  • Today

    Custom Trades Software

    A custom software suite for the trades, running alongside ServiceTitan every day.

Jerry Schrader's desk at DallasWebPro in Allen, Texas — website code on one monitor and the AugerPros ServiceTitan dispatch board on the other.

Why Owning a Plumbing Company Makes Me a Better Web Developer

When you run a service company, you learn exactly what a website is for. It's not a brochure. It's the thing that turns a 10 PM emergency search into a booked job. At AugerPros, I see every day which pages convert, which calls-to-action get tapped on a phone at a kitchen table with water on the floor, and which SEO tactics actually produce booked revenue versus vanity traffic.

That experience shapes everything DallasWebPro builds: your site gets structured the way customers actually search — including the AI assistants more and more people now ask instead of Google. Your service pages get written by someone who understands dispatch boards, service areas, and what a qualified lead looks like. And your marketing budget gets treated like it's mine, because I know what it feels like when it is.

What DallasWebPro Does

Custom web development, local SEO and AI search optimization, content strategy, and ongoing site management for businesses across Allen, McKinney, Plano, Frisco, Richardson, Dallas, Fort Worth, and the greater DFW Metroplex.

Custom Web Development

No page builders, no bloated templates — clean code built to convert.

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Local SEO & AI Search

Get surfaced in Google and the AI assistants your customers now ask.

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Content Strategy

Service and city pages written by someone who knows what a lead looks like.

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Home & Trade Services

A specialty — strategy from someone who owns and runs a plumbing company.

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Ongoing Site Management

Hosting, performance, and security managed so your site keeps producing.

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AI & Automation

Custom software and automation, built by someone who runs it in production.

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Local, For Real

DallasWebPro is based in Allen, Texas. I live here, my businesses operate here, and my clients are my neighbors. When I build a city page for McKinney or Frisco, it's not researched from three states away — I drive those streets.

Allen McKinney Plano Frisco Richardson Dallas Fort Worth

Frequently Asked Questions

Straight answers about who runs DallasWebPro and how we work.

Who owns Dallas Web Pro?

DallasWebPro was founded in 2018 and is owned and operated by Jerry Schrader, a web developer with 20+ years of experience based in Allen, Texas. Jerry also owns AugerPros Plumbing and Drain, a DFW plumbing company with around 30 employees handling roughly 40 commercial and residential service calls a day.

What makes Dallas Web Pro different from other Dallas web design agencies?

The owner runs an actual local service business. Every website strategy, SEO tactic, and marketing recommendation has been tested on a real company with real revenue on the line — not just other clients' budgets.

What areas does Dallas Web Pro serve?

DallasWebPro serves Allen, McKinney, Plano, Frisco, Richardson, Dallas, Fort Worth, and the greater DFW Metroplex.

Does DallasWebPro only work with local businesses?

DFW is home base, but DallasWebPro builds websites and runs SEO for businesses anywhere in the United States. Most projects are local because that's where the relationships are — but distance has never been a limitation for the work itself.

Does DallasWebPro work with trades and home service companies?

Yes — it's a specialty. Plumbers, HVAC companies, electricians, and contractors get strategy from someone who owns and operates a plumbing company himself, runs it on ServiceTitan, and builds custom software for the trades.

Will DallasWebPro work with my competitors?

Website development is open to any business — a great website isn't a zero-sum game. Marketing and SEO are different: local search rankings are winner-take-most, so DallasWebPro takes only one marketing client per trade, per city. Once your market is claimed, your direct competitors are locked out. That includes us — the Allen plumbing market is permanently held by our own company, AugerPros Plumbing and Drain. You can check which markets are currently open on our Market Availability Board.

Does DallasWebPro use website templates?

No. Every site is custom-built — clean HTML/CSS/JS, WordPress, or modern frameworks depending on what the project actually needs. Hosting and infrastructure are managed by DallasWebPro to guarantee performance and security.

Let's Build
Something Real.

Tell me what you're working on and I'll map out a clear path forward. No fluff. No hard sell. Just an honest conversation about what your business actually needs.