Branding &
Identity.
Logos and brand systems built to work on a truck wrap and a website — not just a slide deck.
Branding That Works in the Real World
Logos, brand systems, and visual identity for businesses that need to look as professional as they work. Built to function on a truck wrap, business card, uniform embroidery, and a website — not just a slide deck or a Figma file that never gets used.
Trade businesses have specific branding demands: high contrast for vehicle wraps, readability at distance, formats that work in vinyl cutting and embroidery as well as digital. We design for all of it from the start. Usually paired with a website project; available standalone.
What a Branding Project Delivers
A complete visual system — not just a logo file.
Logo Suite
Primary logo, horizontal variation, icon/mark-only version, and reversed versions — every configuration your business needs across every application.
Color System
Primary and secondary palette with hex codes for digital, Pantone for print, and CMYK/RGB values — so your colors are consistent whether it's a business card or a billboard.
Typography Rules
Headline and body font selection with usage guidelines — so every document, email, and page your company produces looks like it came from the same brand.
File Delivery
SVG, PNG, PDF, and EPS in every format your printer, signmaker, and embroiderer will ask for — delivered organized and labeled so you're not hunting for the right file in two years.
Brand Guidelines
A one-page (or short PDF) reference so your team, vendors, and future designers use the brand correctly — no more off-brand versions showing up in the wild.
Vehicle Wrap Ready
Files formatted and sized for vinyl application — optimized for readability at 65 mph and high contrast in full sun, because that's your most visible advertising.
Branding FAQ
Common questions before starting a brand project.
Do I need a logo before I build a website?
Yes — or we design one as part of the website project. A site built without an established brand identity almost always needs a visual overhaul later. We often pair branding and web builds for exactly this reason, and it's more efficient to resolve the brand first.
Can you design for truck wraps and uniforms?
That's specifically what we design for. A logo that only works on a website is half a logo for a trade business. We deliver every format your operation needs — print, embroidery, vinyl, and digital.
What's the difference between a logo and a brand system?
A logo is a single mark. A brand system is the complete visual language — all logo variations, a defined color palette with print and digital codes, typography rules, and usage guidelines so everything your company produces looks consistent.
Can I update an existing logo without starting over?
Often, yes. If your current logo has equity — customers recognize it, it's been on trucks for years — we can modernize it without a full rebrand. We'll look at what you have and tell you honestly what approach makes the most sense.
Build a Brand That Lasts
Tell us what you're working with. We'll tell you what approach makes sense and what it would cost.