What We
Build.
Websites, search visibility, and automation for businesses that mean business — every service tested on my own companies before it's sold to yours.
Web Development
Custom-coded websites — clean HTML/CSS/JS, WordPress with hand-built themes, or modern frameworks like React and Next.js when the project calls for them. Never drag-and-drop page builders: they trade your load speed and your search visibility for the developer's convenience, and your customers pay for it.
Every build ships with the non-negotiables: mobile-first performance, structured data markup, visible calls-to-action, analytics that tie traffic to actual leads, and an architecture built around how your customers search. Hosting and infrastructure are specified by us per project — that policy and the reasons for it are on the Process page.
SEO & AI Search Optimization
Two battles, one war. Traditional local SEO — Google rankings, the map pack, reviews, city and service pages — still drives most local traffic today. AI search is where it's heading: more customers every month ask ChatGPT, Claude, Gemini, or Perplexity for recommendations instead of Googling.
AI assistants recommend businesses they can verify — consistent details across the web, structured data, real reviews, credible third-party presence, content that answers real questions. We build for both at once, because they feed each other. And one rule applies: marketing is exclusive — one client per trade, per city.
AI Agents & Automation
Automation that does work, not chatbot toys: AI lead responders that answer inquiries in seconds and qualify them before your CSR picks up, review response automation in your brand voice, and workflow automation tied into your operational software.
Built by someone who runs these systems on a real service business — the difference between AI that demos well and AI that actually books jobs. We scope these as custom automation projects tailored to the way your company operates.
Home Services Marketing
The specialty. Trades and home service companies get strategy from an owner-operator: LSA management informed by running our own, review generation systems, dispatch-software integration, and content written by someone who knows what a qualified lead is because he pays for them.
BUILT FOR THE TRADES.
Plumbers, HVAC companies, electricians, roofers — if you run trucks, I speak your language, because I run them too. AugerPros, my plumbing company, dispatches around 40 jobs a day on ServiceTitan, and I build custom software for trades businesses on top of that. Websites built around how your customers actually search, booking that lands in your dispatch software, and marketing that's exclusive: one company per trade, per city.
Plumbing
"I own a plumbing company. Start there."
Coming SoonHVAC
"Same dispatch board, same 10 PM emergencies."
Check Exclusivity Board →Electrical
"Licensed-trade credibility, built into the site."
Check Exclusivity Board →Roofing
"Storm-season search spikes are won in advance."
Check Exclusivity Board →Every Other Trade
Garage doors, pest control, septic, appliance repair — if your customers search for you in a panic, we speak your language.
Check Availability →Consulting
For businesses that have a team but need direction: technical audits, marketing strategy, website rescue assessments, and second opinions before you sign someone else's contract.
Flat-fee, plain-English, and we'll tell you if you don't need us — an audit that ends in "your current setup is fine" is a successful audit. We don't stretch strategy to create work.
Branding & Identity
Logos, brand systems, and visual identity for businesses that need to look as professional as they work — built to function on a truck wrap and a business card, not just a slide deck. Usually paired with a website project; available standalone.
Questions
Specific answers about our services.
Which service should I start with?
If your website is the weak link, start there — everything else builds on it. If your site is solid but invisible, start with SEO and AI search. Not sure which? That's what the free discovery call sorts out, honestly.
Can I hire DallasWebPro for just SEO without a new website?
Yes, if your current site is technically sound — and we'll audit it first and tell you straight. Sometimes the honest answer is that SEO money is wasted on a broken foundation.
Do you offer ongoing services or just projects?
Both: builds are projects; care plans, SEO, and marketing are ongoing. Ongoing marketing is where the one-client-per-trade-per-city exclusivity applies.
Ready to build?
We take on a limited number of projects per month to ensure quality focus. Get in touch to check current scheduling.