No Mystery.
No Hostage
Situations.
No Fluff.
Here's exactly how a DallasWebPro project runs — what happens, what it costs to find out, what you own when it's done, and the one rule I don't bend on.
How a Project Runs
Discovery
A real conversation, not a sales pitch. You tell me what your business does, what the website needs to produce, and what's gone wrong before. I tell you honestly whether I'm the right fit — and if your market is already claimed for marketing, I tell you that too, on the spot. Free, no obligation, and you'll leave the call knowing more than you came with either way.
Proposal
A fixed-scope, plain-English proposal: what gets built, what it costs, how long it takes. One thing every proposal states up front: hosting and infrastructure are determined by me based on what the build technically requires. If you want to use your own hosting, it needs my approval before the project starts.
This isn't a control thing — it's a "your Next.js app will not run on $4 shared hosting" thing, and it's saved clients from wasted spend more times than I can count.Design
Design direction built on your brand, your customers, and how they actually behave — not on whatever's trending on design award sites this year. You review real mockups of your real pages. We iterate until it's right, and nothing moves to build until you've signed off on what you're getting.
Build
Custom code — no page builders, no bloated templates, no plugin roulette. Structured data, AI-search readiness, mobile-first performance, and analytics are built in from the first commit, not bolted on after. You get progress previews on a live staging link, not screenshots and promises.
Launch
Pre-launch checklist — speed, mobile, schema validation, redirects, tracking — then we go live. You own your domain, your content, and your site. Full stop.
If we ever part ways, you leave with everything. I don't build hostage situations.Beyond Launch
A website is a system, not a monument. Ongoing care plans cover updates, security, and performance — and if your market is open, marketing and SEO engagements pick up where the build ends. That's where the one-client-per-trade-per-city rule applies. The build itself is never exclusive.
What I Need
From You
Projects move as fast as decisions and content do. I need a decision-maker I can talk to directly — not a committee that meets every two weeks. I need timely feedback at review points, because delays on your side become delays on the calendar. And I need your business knowledge — you know your customers better than I ever will, and the best-performing sites are built with that knowledge baked in from day one.
Photography matters too: real photos of your team and your work beat stock imagery every time, and I'll push you to use them.
What to expect
- Typical timeline: 4–8 weeks from signed proposal to launch, depending on scope and content turnaround
- Reviews at every phase — nothing ships unseen. You sign off on design before build starts.
- Direct line to me, not an account manager. You'll talk to the person who builds the site.
- You own everything at launch — domain, content, and code transfer to you, no strings.
- Fixed-scope proposals — scope, cost, and timeline are agreed before work starts. No surprise invoices.
Process Questions
Quick answers on the mechanics. For the full Q&A on services, pricing, exclusivity, and AI search, see the FAQ hub.
How long does a website project take?
Most projects run 4–8 weeks from signed proposal to launch, depending on scope and how quickly content and feedback move on your side. The proposal includes a timeline specific to your project — not a generic estimate.
Why do you specify the hosting before the project starts?
Hosting has to match the technical requirements of the build. A Next.js application won't run on $4/month shared hosting; a static site doesn't need enterprise infrastructure. Infrastructure is specified in every proposal, and client-provided hosting needs my approval before a project starts — not to control anything, but to prevent wasted spend.
Do I own my website when the project is done?
Yes — domain, content, and code. Full ownership transfers at launch. If we ever part ways, you leave with everything. No hostage situations.
Do you use WordPress or page builders?
The stack is chosen per project — custom HTML/CSS/JS, WordPress with custom themes, or modern frameworks when the project calls for them. Never drag-and-drop page builders; they trade your site's performance for the developer's convenience.
What happens after launch?
Care plans cover updates, security, and performance. If your market is open, marketing and SEO engagements pick up where the build ends — under the one-client-per-trade-per-city rule. The build itself is never exclusive; marketing always is.
Let's Build Something Real.
Discovery is free. You'll leave the call knowing whether we're the right fit — and if we're not, I'll tell you that too.